To shoot more editorial work is something that is on my plans for a long time now. I find there is something so liberating in this type of work, in this collaboration between the company’s vision and my creative input.
Earlier this year I got to photograph a fashion lookbook for a newly founded bow-tie brand, Metzerverket. The little company is run by Zanna Metzer (famous food blogger and one of the fine ladies behind Sisters in Law, Sweden’s newest wedding blog), who procures only the most unique vintage fabrics and sews by hand all the bow-ties. The result are beautiful limited-edition bow-ties that feel very exclusive and look absolutely adorable!